2023
National Licorice Day
Annually, on April 12th, we kick off an extensive campaign featuring Red Vines candy and our brand message of peace, love, and vines. In 2023, we set ambitious goals, including three giveaways in anticipation of National Licorice Day and numerous marketing promotions.
Movie Lovers Box Offering
Inside this special box, you'll find a custom-designed 3D movie-themed packaging, along with other unique elements such as Red Vines Original Red Movie Trays, Red Vines Buttered Popcorn Trays, and exclusive Red Vines-branded Popcorn Boxes—crafted exclusively for the Movie Box!
2023
National Sour Candy Day
Every year, on July 18th, we organize a campaign highlighting Sour Punch and our brand messaging. In 2023, we devised a series of events designed to guide users/customers towards the ultimate prize. Imagine it as an online treasure hunt experience.
2022
Sour Punch Snowboard Giveaway
This was a relatively straightforward campaign conducted throughout January. In conjunction with this initiative, we collaborated with several resorts, distributing candy and tents for park events.
Sour PunCh SnowBoards
This was a relatively straightforward campaign conducted throughout January. We crafted designs for six snowboards, with three created by my co-worker and the remaining three by myself. In conjunction with this initiative, we collaborated with several resorts, distributing candy and tents for park events. The giveaway featured a custom snowboard for ten fortunate winners and resulted in over 400,000 impressions.
(The designs I created are board groupings 1, 3, and 5, showcasing both the top and bottom of the board.)
2022
Skate into Summer
Skate into Summer" constituted a marketing campaign centered on our Red Vines brand and its core message of "peace, love, and vines." What could be a more fitting celebration of summer than with a personalized Red Vines skateboard?
Custom Bucky Jar
I made Bucky Lasek a custom Red Vines to create more buzz around this campaign.
2023
Pride Skateboards
Following the success of our Skate into Summer campaign, we were inspired to launch a Pride Skateboard campaign. I created five custom skateboards centered around the LGBTQ+ community, and our Red Vines message of "Peace, love, and Vines." Our aim is to celebrate the individuality of all our fans and show our support.
Marketing Campaigns
Campaign Building
With a track record spanning more than 12 years, I've been conceptualizing, constructing, and bringing successful campaigns to life. Ensuring a campaign's success hinges on identifying your goals, target audience, messaging, and various elements of your marketing strategy. Creating a marketing campaign entails outlining its scope, harmonizing creative concepts with objectives, and plotting the real-world execution of your plan.
Get in Touch
Questions? Comments? Contact me today to learn more about my services and how I can help you express yourself through art and design.